is finally taking steps to tackle the problem, reports Business Insider. At least not without the help of photoshop anyway. The ruling said, "NAD was particularly troubled by the photograph of the model – which serves clearly to demonstrate (i.e., let consumers see for themselves) the length and volume they can achieve when they apply the advertised mascara to their eyelashes." Except, of course, that they can't. The ad in question promised the mascara could deliver “2X more volume” on women's lashes, but in the fine print disclosed that the models lashes had been enhanced post-production. industry watchdog decided to ban an ad by Covergirl for their NatureLuxe Mousse Mascara. In a landmark ruling by the National Advertising Division, the U.S. However while the practice is widespread, it turns out that it's also sort of misleading to customers. It's not exactly a secret that cosmetic companies use photoshop to produce ads which show their product performing feats of transformation far glossier, prettier-and unattainable-than they would be able to achieve in real life.
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